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At mOOvement, we integrate geo-fencing with GPS ear tags and a private LoRa network. Our platform turns location data into smart alerts. Simply put, geo-fencing creates virtual boundaries on a map. When animals cross those boundaries, alerts are triggered. This gives cattle producers vital insights, without boots on the ground. Designed specifically for tough outdoor conditions, it works where traditional connectivity fails.
Geo-fencing is a location-based technology that creates a virtual perimeter around a real-world geographic area. Typically, it relies on technologies such as GPS, Wi-Fi, cellular data, or RFID to trigger programmed responses. When a device enters or exits the defined area, the system sends alerts or initiates specific actions. As a result, geo-fencing enables automated, near real-time interaction with mobile devices within set boundaries.
Originally developed for logistics and fleet management, the technology now spans many industries and use cases. For example, it is used in marketing, agriculture, security, and workforce management. Importantly, the boundaries—also called geofences—can be static or dynamically adjusted based on user input or environmental data. Moreover, they may be as small as a few meters or span entire cities.
Because it operates passively in the background, geo-fencing does not interrupt user behavior until a condition is met. Then, based on the rule configuration, the system may send a push notification, track a movement, or log a time stamp. Additionally, geo-fencing can integrate with cloud services and mobile apps for centralized monitoring and control. Therefore, it plays a growing role in automation, data analytics, and decision-making across sectors.
In agriculture, geo-fencing supports precision farming. Cattle producers can monitor livestock, track machinery, and optimise field operations thanks to vital geospatial data. When animals leave a grazing zone, the system can send alerts to mobile devices, when the user has put a virtual boundary around the grazing zone. Therefore, it reduces risk and improves animal welfare without requiring constant physical presence.
mOOvement’s GPS ear tags also support “not moving” alerts, which notify cattle producers when an animal has remained stationary for an unusual period. This feature can indicate issues such as injury, calving, or illness, allowing for faster response and improved animal welfare.
Additionally, near real-time location tracking and geo-fencing offer a strong deterrent against theft, as any movement beyond set boundaries triggers a fast alert. While no system can offer absolute prevention, having precise, time-stamped location data provides a significant advantage in response and investigation.
Managing cattle across vast landscapes has always required time, patience, and constant observation. At mOOvement, we make this process easier, faster, and smarter. Our technology connects real-time GPS tracking, water monitoring geo-fencing, and data-driven insights, all designed specifically for remote, large-scale cattle operations.
At the core of our system are solar-powered GPS ear tags. These tags are lightweight, long-lasting, and designed to outlive tough outdoor conditions. They send location data every 60 minutes via a private LoRa network. This consistent stream of data allows producers to know exactly where every animal is, with no more guessing.
Most cattle properties fall outside traditional mobile coverage zones. That’s why we built a long-range, low-power network using LoRa technology. Our LoRa base station covers up to 5 miles/8 km radius (50000 acres/20000 hectares), depending on the terrain, and can be installed with solar power for off-grid locations. It’s your private, reliable network, no phone signal needed.
Once animals are tagged and connected, mOOvement’s geo-fencing features come into play. Producers can draw virtual boundaries on their property map around paddocks, watering points, roads, or exclusion zones. If cattle cross these lines, alerts are sent to the mobile or desktop app. This helps prevent losses, protects property boundaries, and enables remote, easy management of herd movements.
First, geo-fencing is preventative. Cattle wandering across fence lines? Theft attempt? Cattle not moving as usual? You’ll know before it becomes an issue. Moreover, it optimises grazing. Overgrazed paddocks or underused pastures are easily identified with location heat maps and historical data. And finally, it reduces costs. Less time checking mobs. Fewer vehicle hours. Smarter, leaner operations.
Geo-fencing isn’t just technology, it’s a return on investment. Producers save hours/week and money by reducing the need to manually check fences or locate cattle. With less time spent in vehicles and fewer unnecessary trips across the property, fuel consumption drops significantly. Over time, geo-fencing helps optimise pasture use by providing accurate data on grazing patterns and paddock pressure. This leads to healthier pastures and more long-term profit. With fewer missing animals and greater visibility across the entire herd, producers gain not only operational efficiency, but peace of mind.
mOOvement’s system is built to deliver on performance. Data uploads occur every 30 minutes, while geo-fencing alerts are triggered in near real time, providing quick, actionable insights. The platform is highly scalable, capable of managing hundreds or even thousands of animals simultaneously without loss of accuracy or speed. Thanks to solar-powered ear tags, the system operates autonomously, with no need for charging or manual intervention. LoRa connectivity extends coverage far beyond the reach of mobile networks, making it ideal for remote and expansive properties. Plus, the platform allows producers to adjust their fences, ensuring the system adapts alongside the operation.
Geo-fencing is just the beginning. Combined with satellite mapping, grazing data, and animal health tracking, the future is smart, connected, and automated. At mOOvement, we're building that future today. Designed for cattle producers, backed by real data, and built to scale with your operation on the long-term.
